Founded initially as a web design agency we very quickly realised that local business owners did not really want a website, what they really wanted was to grow their business. A nice looking website on its own does not achieve this.
Business owners (and even some web designers) often have very little comprehension that it is all about getting the bits of the jigsaw puzzle to fit together to generate more enquiries.
It all starts with the keywords – what are people actually searching for when they are looking for your products or services.
Building a website that is completely optimised for all the identified keywords, including building Local Service Pages for the top half dozen keywords in all of the local towns and villages your business services.
Ensuring your business appears on the Google My Business 3-pack when people search locally. Don’t forget approximately 40% of people will click on one of these three businesses. To achieve this your listing needs to be fully optimised and proactively managed going forward.
It is also important you are active on social media platforms where your potential customers are and if your business needs a kick start then Google or Facebook ads are a good place to start as the result can be quicker.
When the pieces fit together the picture becomes clear and your business will see local leads contacting your business.
