On-page search engine optimisation (SEO) ensures the content on each page (both the copy, images and the backend) to make it as visible as possible.
You want to make it easy for search engines to understand the what each page is about so it can show the correct page in the relevant search queries.
It starts with keyword research, so you know what to write about and optimise for.
If your website has not been indexed by Google (their ‘bots’ come and visit your site to understand what your business does. When your business is first created you need to remember to request Google and other search engines to come and visit your site. It is important that everything is search engine friendly when they arrive.
If you keep adding new optimised content to your website the search engines will keep returning and will grow to love your site and will rank it and related digital assets higher.
There is an easy way to see how many pages on your website (or your local competitors) Google has indexed. Go to Google search and enter site:yourdomain.com.
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Opposite are some of the more common questions we get asked about on-page Search Engine Optimisation. If your question is not answered please feel free to contact us.
Phone Number: 03333 051193
Email: support@webdesignmanager.com
A Local Service Page is a landing page on your website that is designed to attract local customers for your services using location specific search engine optimisation strategies. Content on a Local Service Page should be specific to a town or village that you are selling your services in.
The pages are not visible from the website navigation console but are visible to the search engines and the object is for them to show up in the local organic search results.
Search Engine Results Pages (also known as “SERPs” are Google’s response to a search query.
By correctly optimising each page of your website you let the search engines know what each page is about which means you:
1. Rank higher in the Search Engine Results Pages (SERPs)
On-page SEO strategies that include creating unique high quality optimised content helps increase your ranking in the SERPs.
2. Improved Local Search
Correctly optimised webpages (using on-page SEO) is the good practice to obtain the best results in getting local visibility and reach.
The Local Business Schema is a form that is added to your website and outlines structured data for the search engines.
