Many business owners do not realise two important things:
It is important that you talk with your website developer to determine what key words/phrases each page on your website will be optimised for.
Keyword research enables you to fully understand how many times certain words and phrases are used in the search engines each month.
Once you know all the most popular keywords people use to find your products and services you can then create dedicated pages and other digital resources such as blogs and social media posts optimised for these keywords.
Once you know what people are searching for and which are the top keywords/phrases they are using then you can make sure your website and digital marketing (Goole My Business, social media) is optimised for these keywords.
Obviously, you will be directing people to your website but what you really want is for people that you do not know and who are searching for your products and services to find your business. By having optimised webpages for these keywords Google can then list these optimised pages on the search engine results page (SERP).
There are many different keyword research tools, a couple of which are free to use and others that are pay for services (your web designer should have access to at least one of these.
Free keyword research tools
The two best free keyword research tools are:
When you start to type in a product or service such as hairdresser, Google will start to auto-fill recently commonly searched for phrases. If relevant for your business these are key words/phrases you should be making sure you have optimised pages for on your website.
Google recommends related search phrases that are currently popular.
On most search results pages you will find a section called People also ask, as shown below. Although these are not really keywords it is advantageous to ensure you answer these questions on your website – this can be done very effectively within your FAQs.
At the bottom of the search results page you will also see a section often called “related to”, as shown below. These are other common search phrases and again you need to have optimised pages to each of these key phrases.
Google recommends related search phrases that are currently popular.
We know the importance of keyword research to grow your business online, so we are here to help.
Opposite are some of the more common questions we get asked about keywords and keyword research. If your question is not answered please feel free to contact us.
Phone Number: 03333 051193
Email: support@webdesignmanager.com
Keyword research is the process of discovering a list of words and phrases your target audience use when searching for your products or services in the search engines.
Keyword research is important so you can create digital assets (web pages, social media posts, blogs etc) that focus on these keywords. Then when people are searching using these keywords the search engines then display your digital assets.
It is best to create a dedicated page per keyword/phrase so that the search engines know what each webpage is about.
Yes. The local schema only provides top level information to Google. The keywords provide detailed information about the content on each page on your website.
