Opposite are some of the more common questions we get asked about keywords and keyword research. If your question is not answered please feel free to contact us.
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Keyword research is the process of discovering a list of words and phrases your target audience use when searching for your products or services in the search engines.
Keyword research is important so you can create digital assets (web pages, social media posts, blogs etc) that focus on these keywords. Then when people are searching using these keywords the search engines then display your digital assets.
It is best to create a dedicated page per keyword/phrase so that the search engines know what each webpage is about.
Yes. The local schema only provides top level information to Google. The keywords provide detailed information about the content on each page on your website.